Scaling Up Companies
Scaling up companies and businesses is a challenging endeavor where you need to develop a clear growth strategy, invest in technology, hire, and build strong teams and expand your marketing and sales efforts.
Core Exteriors (CEO)
As CEO, I partnered with the owner to drive company growth, revitalize the sales team, and implement a comprehensive training program for the sales staff. I facilitated vendor-led sales training on product knowledge, met individually with the sales team on how to improve sales performance, overhauled the website and engaged marketing firms for lead generation.
Highlights include:
- Raised $120,000 in new capital
- Produced 36 training videos for sales staff and a four-page PowerPoint presentation to highlight the company’s success versus their competitors
- Increased sales by 50% in a five-month period
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Primo Restoration (Director of Marketing and Sales)
In my role as Director of Marketing and Sales, I interviewed and hired a new sales team. I also developed a sales training program that covered product knowledge for retail and storm damage and the company’s competitive advantage.
Highlights include:
- Developed 36-page video training program for the sales team
- Created a four-page PowerPoint presentation for sales staff to showcase the company’s competitive advantage
- Increased sales by $1 million in 60 days
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Crete-Sleeve (Consultant)
As a Consultant, I worked with Crete-Sleeve to revamp their marketing strategy for increased sales. I overhauled their approach by creating a more user-friendly website for clients and distributors, along with the production of videos and client testimonials. I developed all the sales collateral and negotiated agreements with the largest electrical distributor (Wesco International) and the largest plumbing distributor (Ferguson Enterprises) in the U.S. to promote Crete-Sleeve’s products in all 50 states.
Highlights include:
- Created more effective sales collateral
- Negotiated agreements with the largest electrical and plumbing distributors in the U.S.
- Increased revenue by 25% in six months
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Creative Gardens & Softscapes (Consultant)
I was recruited by Creative Gardens & Softscapes to enhance overall operations and expand the client base. I implemented various strategies that resulted in a client base growth from 9 to 45 within three years, including the development of new content for the website and brochures that highlighted their competitive advantage. I identified target properties within a specific price range, identified qualified gardeners to be hired and created templates for company contracts and invoices.
Highlights include:
- Developed new website content and collateral materials
- Identified target properties by price range and recruited skilled gardeners
- Boosted revenue from $75,000 to $280,000 in three years
For more information about how we can scaling up companies or how we can successfully assist in scaling up your company, please fill out the contact form or Contact Selle Consulting at 612-366-7473
Don’t forget to connect with me on LinkedIn.
